For those that don’t already know: Time Warner is trying to crack the secret of The Da Vinci Code’s extraordinary sales by using the same marketing techniques for a novel about vampires…
http://www.theage.com.au/news/business/the-vampire-code/
2005/08/07/1123353208814.html?oneclick=true
Unfortunately, you do have to log in to view this but it is worth reading, epecially from a reviewer’s pont of view! If you only check the boxes you need to, there should be no further strings attached.
Article: The Vampire Code: 8th August 2005 by Michelle Griffin
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