My rating: 5 of 5 stars
This MINI review is from: Marketing Plans: How to Prepare Them, How to Profit from Them (Paperback).
Customer review from the Amazon Vine Programme.
^^ When I say paperback, it’s one of those big thick textbook types, not a quick read at all, with 640 pages to indulge your marketing drive.
^^ This is an updated (8th) edition packed chock full with valuable information for those serious about preparing and benefiting from marketing plans aimed to make a profit. Aren’t they all? I have previously reviewed earlier versions of this book and have been equally impressed with the amount of information provided, which is written in a concise and easy to understand manner.
^^There are also exercises and chapter reviews to assist your understanding , so you both learn and understand better using practise and a hands-on approach to improve upon and achieve the results you need.
Overall: Covering key concepts, strategies and marketing insights provided by experts in their field, this book should be on every marketers desk. You could say, I’m a fan!