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89. An Alternative LINK: BookConnector

BookConnector Helps Small Press Authors Share Newsletters to Mutual Advantage

For small press authors, a web site and corresponding newsletter are standard promotion tools. But to make newsletters or e-zines successful, authors must build a subscriber base and then deliver informative and appropriate content every month. BookConnector.com plans to help writers help each other achieve these goals, and to promote their own work at the same time.

To accomplish this, BookConnector provides a newsletter exchange with a twist. When small publishers, reviewers, authors and book promoters add their newsletter to the BookConnector database, they must include additional information like the cost to subscribe, the target audience, the subject areas of the e-zine, and whether or not they will accept press releases from authors. This same information is then used as a filter when other authors search the newsletter database.

“Newsletter exchanges have been around for a long time, but they’re usually gunshot approaches,” says Paul Petrucci, founder of BookConnector. “It makes sense for authors to have an exchange geared to them.”

Like other BookConnector services, the Connect to Newsletters service relies on two ends of the same coin: entering information into a database (in this case, newsletter details), and retrieving that information in smart ways. “The community aspect of the BookConnector site is a key to its success,” says Petrucci. “Authors with newsletters agree to accept press releases about the books written by fellow authors, which gives them newsletter content and bolsters their subscriber base. The authors who submit press releases then return the favor. Everyone wins.”

For authors, publishers and book promoters interested in tapping into the plethora of free publicity on the internet, using BookConnector’s smart matching services appears to be a smart move. BookConnector is on the net at http://www.bookconnector.com.

About BookConnector
BookConnector.com is a book promotion portal used by authors and publishers to match their published manuscripts with a large database of book promotion resources. The new Connect to Newsletter service is similar to its flagship Connect to Book Review Sites service in that it customizes search results based on the user’s needs. BookConnector is on the net at http://www.bookconnector.com.

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